In Businesses We Trust? 2012 Edelman Trust Barometer Says…
January 27, 2012Listening to customers is the most important action a business can take to gain their trust, according to the recently released 2012 Edelman Trust Barometer.
The Barometer, which surveyed more than 30,000 respondents across 25 countries, shows that while 67% believe that listening to customers is important for building trust, only 36% believe that businesses are doing that.
The actions that round out the top five trust builders for consumers are:
- Listening to customers (67% believe it’s important, 36% believe businesses are doing it)
- Providing high quality products or services (67% believe it’s important, 48% believe businesses are doing it) Read more »




Forrester Research Senior Analyst, Kate Leggett, recently revealed
Stop by Parature’s Facebook page this week and vote on which customer service channel you have used recently to get quick answers to questions – or which customer service channel you think would provide the fastest response. Is it live chat, social media, a self-serve knowledgebase with FAQs or another customer service channel?
It’s our goal to share compelling quotes and interesting tweets that we feel can help our followers, customers and potential customers learn best practices and discover new information and trends to improve customer service delivery and ensure a great customer experience.
It’s said that when you’re interacting with someone and smiling, that person can perceive you’re smiling, even if they can’t see you. So what do your customers perceive with they interact with your customer service representatives?
This year, the number of people using Facebook is set to top one billion. That’s one-seventh of the world’s population. Creating a customer service strategy for Facebook that can easily apply to all major social media venues should be at the top of your organization’s to-do list.
Last year, we learned from some of the world’s biggest and best businesses what to, and what not to do, when it comes to customer service and communication. Let’s take a look back at five constructive lessons for moving forward with exceptional customer service in 2012.


