How Zappos Built a Billion Dollar Company through a Customer Focused Culture

Customer Service Experience 15 Comments
The fun and unique Zappos office environment

The fun and unique Zappos office environment

Discover how customer phenom Zappos.com grew their gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.

Rob Siefker of the Zappos Customer Loyalty Team discusses the Zappos commitment to WOWing their customers through service, how they retain repeat customers, and what they do internally to inspire the Zappos culture & core values. Read more »

Challenged by managing & motivating a culturally diverse customer service team a continent away?

Leadership 3 Comments
Challenged by managing & motivating a culturally diverse customer service team a continent away?

Challenged by managing & motivating a culturally diverse customer service team a continent away?

I am a customer service manager at Voice123.com, and a challenge I face is managing the staff we employ in Bogota, Colombia from the offices we have in New York City, NY. When I took this job as Customer Service/Quality Assurance/Blogger/Public Relations manager at Voice123, I understood ahead of time what challenges were ahead of me. I was not told what the challenges were, but my past experience in traveling to other countries filled me with the knowledge of how businesses in the United States were viewed internationally. I also understood that there are countries that view the United States as ‘1st World’, as if to say that their own country must be ‘3rd World’ by comparison. Luckily, traveling has also taught me that many times people who believe their country is inferior to the United States, may simply need to be reminded as to how the world is pretty much the same no matter where you go. Back in 1992, I read a book called ‘Think and Grow Rich’ by Napoleon Hill. In this book, he describes very basic needs shared by all human beings, or at least, that is my interpretation of his writing behind his Philosophy of Success: Read more »

IGN Entertainment Holds Staff Steady with 92 percent of Customers Seeking Self-Service

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Download the IGN success story

Download the IGN success story

In the U.S. alone, computer and videogame software sales topped $11.7 billion in 2008. In this hot market, millions of devoted gaming fans are online looking for the latest content, news and tips to enrich the gaming experience – and many of them are going to IGN Entertainment sites.

A unit of Fox Interactive Media, Inc., IGN is a leading Internet media and services provider, bringing news, reviews, videos, previews and forums to videogame and entertainment enthusiasts. In fact, IGN sites attract one of the largest concentrated audiences of young males online.

In a given month, tens of millions of unique users visit one of IGN’s targeted sites, which include IGN.com, GameSpy.com, Direct2Drive.com and AskMen.com. Across all sites, the company’s customer service department fields 12,000 support inquiries every month, from login questions to help finding specific content.

Download this customer success story and learn how leading Internet media and services provider IGN maintains a high level of service without costly staff additions.

Parature Wins 2009 WebAward from Web Marketing Association

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Web Marketing Association 2009 WebAward - Standard of Excellence

Web Marketing Association 2009 WebAward - Standard of Excellence

Parature has been honored by the Web Marketing Association (WMA) with ‘Standard of Excellence’ awards in the computer software and technology industry categories during its 13th annual WebAward Competition for website development.  This premiere website award program received entries from more than 2,000 sites from 45 countries that were adjudicated in 96 industry categories during this year’s competition.

Parature’s corporate website www.parature.com was judged by an expert panel of members of the media, advertising executives, top website designers, content providers, and webmasters on seven different criteria, including design, copy writing, innovation, content, interactivity, navigation, and use of technology.  Judges designated higher than industry average scores on all criteria for Parature’s website in the computer software category.

Check the WebAward website for more information.

Parature Named to Software Magazine’s 27th Annual Software 500

What's happening at Parature 3 Comments
Software Magazine Ranks Parature as one of the World’s Largest Software Companies with 63% Growth

Software Magazine Ranks Parature as one of the World’s Largest Software Companies with 63% Growth

Parature is in! We’ve been included on Software Magazine’s Software 500 ranking of the world’s largest software and service providers, now in its 27th year.

“The 2009 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $491.3 billion worldwide for 2008 representing 8.8% growth from the previous year,” says John P. Desmond, editor of Software Magazine and Softwaremag.com.

 “The Software 500 helps CIOs, senior IT managers and IT staff research and create the short list of business partners,” Desmond says. “It is a quick reference of vendor viability. And the online version to be posted soon at www.Softwaremag.com is searchable by category, making it what we call the online catalog to enterprise software.”

Some 44 percent of the 2009 Software 500 companies are privately held. Read more »

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