How to Improve Customer Retention by Building Emotionally Engaging Customer Experiences
Customer Service Experience 7 Comments
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In this recession-driven environment, companies are clamoring to increase revenue and save costs; customer retention has never been more important. Oddly enough, most organizations spend more on marketing to gain customers rather than to retain them. A published study by the American Society of Quality Control asked the question “Why do customers leave companies?” Sixty-eight percent of the respondents answered the question with the following “because of the company’s indifferent attitude to the customer.” So how can organizations change this apathetic attitude and improve customer retention? The white paper “How to Improve Customer Retention by Building Emotionally Engaging Customer Experiences“explores building an emotional connection with your customers to not only retain them, but have them become customer advocates, recommending and staying loyal to the organization. Read more »
