ParaFest Panel Shares Stories, Advice on Making Customer Support a Real Competitive Differentiator
ParaFest '10, What's happening at Parature 1 CommentThis morning ParaFest ‘10 started off with a strong line-up of customer panelists weighing in on everything from how to best integrate Chat into your support mix to establishing a “customer happiness index.”
Panelists Tammy Woodruff (Coremetrics, and one of this year’s Legend Maker award winners), Scott Montgomery (e-MDs), Doug Young, (finalsite), Hugh Ujhazy (Hitachi Data System) and Jon Landau (Huddle.net) offered plenty of practical advice and predictions.
As far as making customer support a competitive differentiator, Doug Young probably said it best: “In our business there are lots of lower-priced options, but our support is a big selling point and justifies our price point. For us, customer support is not a cost, but a real part of the product.”
The session wrapped up with each panelist asked to give just one parting piece of advice for fellow Paraturians. Some good stuff we’ll share in a future post.









