How Social Media is Transforming Customer Service and the Customer Experience
Customer Service Experience 5 CommentsWith the downturn in the economy, should companies be spending on Customer Service? Unequivocally, yes. It’s the number one initiative that directly affects a company’s most valuable asset: customers.
What should companies invest in? Customer Service Social Media – It reduces operational costs and improves first call resolution, customer loyalty as well as provides a host of other benefits to marketing, sales, product development, and other critical departments. Companies that want to transform their relationships with customers need to move Social Media to the top of their priority list. It should be the number one customer service initiative in 2009.
The webinar provided the basis for developing an ROI for social media and the customer service center. If you missed the webinar, the recorded version is available at http://www.parature.com/webinar.aspx?ID=09-0004. Continue the webinar discussion here.
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