Webinar: Why the Customer Experience Matters Most - Rosetta Stone's Customer Success Strategy

Customers have never been more important than they are today, and the most successful organizations have realized the power of the customer experience and the need to create a customer-centric culture. One such successful organization is Rosetta Stone. They have not only implemented a complete customer-centric culture, but have fully embraced it; focusing on their customers’ success. In fact, their customer support is called ‘customer success’ and their support agents are ’success agents.’ This customer-focused environment, including multi-channel customer service, enables them to further promote their philosophy of listening to their customers and becoming better.

In this webinar, join Senior Vice President, Customer Success at Rosetta Stone, Jay Topper and featured guest, customer service and customer experience expert, William Band of Forrester Research to discover how a better customer experience can improve customer loyalty and your bottom line.

If you missed the webinar, the recorded version is available here. Share your thoughts and continue the discussion here.

A copy of this presentation is available in our SlideShare profile.

Watch the recorded version here

With the downturn in the economy, should companies be spending on Customer Service? Unequivocally, yes. It’s the number one initiative that directly affects a company’s most valuable asset: customers.

What should companies invest in? Customer Service Social Media – It reduces operational costs and improves first call resolution, customer loyalty as well as provides a host of other benefits to marketing, sales, product development, and other critical departments. Companies that want to transform their relationships with customers need to move Social Media to the top of their priority list. It should be the number one customer service initiative in 2009.

The webinar provided the basis for developing an ROI for social media and the customer service center. If you missed the webinar, the recorded version is available here. Continue the webinar discussion here.

A copy of this presentation is available in our SlideShare profile.