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Download the IGN success story

In the U.S. alone, computer and videogame software sales topped $11.7 billion in 2008. In this hot market, millions of devoted gaming fans are online looking for the latest content, news and tips to enrich the gaming experience – and many of them are going to IGN Entertainment sites.

A unit of Fox Interactive Media, Inc., IGN is a leading Internet media and services provider, bringing news, reviews, videos, previews and forums to videogame and entertainment enthusiasts. In fact, IGN sites attract one of the largest concentrated audiences of young males online.

In a given month, tens of millions of unique users visit one of IGN’s targeted sites, which include IGN.com, GameSpy.com, Direct2Drive.com and AskMen.com. Across all sites, the company’s customer service department fields 12,000 support inquiries every month, from login questions to help finding specific content.

Download this customer success story and learn how leading Internet media and services provider IGN maintains a high level of service without costly staff additions.

Young gaming customers are a special group, and their customer support needs are in a class by themselves.

Perhaps few understand this better than Steve Wilson, Customer Service Manager at Cartoon Network’s MMOG – FusionFall, whose customers are primarily boys age 8-13.

To determine what kind of customer support would best serve this audience, Steve’s team turned to focus groups. (To get the most participation, the focus group asked a lot of questions about the game itself, then Steve’s group ‘snuck in’ some questions about their support needs.) Not surprisingly, the findings showed that traditional support vehicles – phone, knowledgebase – didn’t work for this group. Instead, they discovered several recurrent themes. Read more »