What can chat do for an organization?
Today’s tech-savvy, IM generation of consumers requires multi-channel support offerings and increasingly their preferred support channel is live chat. But other than ensuring that customers receive an immediate response to their inquiry what can chat do for an organization?
Organizations can leverage chat in both sales and support to increase customer satisfaction and generate revenue. Chat can enable support teams to deliver service and support where and when customers need it – whether it be in-game, in-application, a Web form, a shopping cart, or as an escalation channel for self-service – as well as providing an opportunity to generate sales leads, increase Web sales conversion rates and increase revenue by proactively inviting prospects or customers to chat with available sales or support representatives. Read more »
