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Webinar - In the Customers' Shoes: How Coffee Republic Built its Brand through Great Customer Experiences

An outstanding customer experience is the key to building and maintaining a successful brand and is a competitive differentiator that facilitates customer loyalty. A great motto and one endorsed by Coffee Republic; a company that transformed a nation of tea drinkers into one obsessed with ‘triple decaf half-caf lattes’ by focusing solely on the customer experience.

This insightful webinar provides you with a real-life entrepreneurial story of customer success. Hear Sahar Hashemi, Co-founder - Coffee Republic, present ‘In the Customers’ Shoes: How Coffee Republic Built its Brand through Great Customer Experiences’; she will discuss her customer experience philosophy and how it influences building and maintaining a successful brand.  Read more »

Sahar Hashemi, Co-Founder of Coffee Republic - Keynote Speaker for European Users' Group

Sahar Hashemi, co-founder of Coffee Republic, founder of Skinny Candy and lecturer on innovation & entrepreneurship will be the keynote speaker at Parature’s European Users’ Group to be held February 16 - 17, 2010 at The Cumberland in London. This customer centric event will allow Parature users in Europe to gain invaluable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Sahar Hashemi, together with her brother Bobby, founded Coffee Republic and built it into one of the United Kingdom’s most recognized high street brands. Giving up her professional job as a lawyer in London, she and her brother staked everything on a dream and made Coffee Republic one of the main players in the ‘coffee revolution’ that transformed a nation of tea drinkers into one obsessed with ‘triple decaf half-caf lattes’ by focusing solely on the customer experience. Sahar left the day-to-day management of Coffee Republic in 2001 to write ‘Anyone Can Do It – Building Coffee Republic from our Kitchen Table,’ which reached number one on the Amazon business chart. Sahar has received numerous recognitions including, 100 Most Influential Women in Britain by the Daily Mail and is a frequent keynote speaker at various high profile events. Read more »