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Tweets of the Week - January 18-22, 2010

Starting today, we will begin posting, here on the Parature Blog, all the tweets that we share each week on our Twitter account ( @Parature). Every week it is our goal to share interesting articles that we feel can help our followers learn best practices and discover new trends to continually improve their organization’s customer service delivery and ensure a great customer experience.

The Social Customer | Is Customer Service Really the New Marketing?
http://bit.ly/5YvWld
by Esteban Kolsky at TheSocialCustomer Read more »

Parature Twitter Integration

Parature’s social media integration with Twitter empowers organizations to efficiently monitor tweets for proactive response and an improved customer experience.  Social channels such as Twitter provide an open forum for customers to air their grievances, give praise or simply inquire about an organization’s products, services or support.  These customer sentiments and inquiries are valuable sources of information that can be collected, measured and acted upon.   Read more »

Is Twitter Part of Your Customer Service Strategy?

Popular social media channel – Twitter – provides an open forum for customers to air their grievances, give praise or simply inquire about an organization’s products, services or support.  These customer sentiments and inquiries are valuable sources of information and smart companies will take the opportunity to collect, measure and act upon this knowledge.  

Insight into the perception of your brand, products, or services provides the ideal opportunity for customer service teams to step up their service techniques.  In a Mashable’s article “HOW TO:  Use Twitter for Customer Service” they nicely articulate the major tenants of customer service and how they relate to Twitter:  problem resolution – it’s the main goal of customer service and Twitter provides a platform for a fast, easy response possibly in a single tweet; Read more »